In South Korea, with the rapid growth of the kidult and adulkid markets, it seems that the line between kids and adults has been blurring. Let’s discuss these two trends in this blog post. Continue reading
Trends associated with individualism in South Korea
Untact Marketing for Shopping
Merry X’mas (메리 크리스마스) from Seoul!

Merry X’mas! Tomorrow is the X’mas day – wish all of you Happy Holidays! Although X’mas is a western festival, in South Korea, X’mas is also a great day for celebration with the family members and friends. If you are not in Seoul, hope you may be able to get some X’mas greetings from Seoul from the two photos in this blog post. Continue reading
A new venue to enjoy Korean traditional paintings
In my blog post dated 5 March 2017, I have provided an overview of the Korean traditional paintings. Where will you go if you want to see some Korean traditional paintings? You may think of venues like the National Museum of Korea and art galleries. However, currently, there is a new venue where you can see such paintings -the Seoul Metro. Continue reading
PyeongChang 2018 is coming! Fighting!
If you have visited South Korea this year, you should have seen a white tiger and an Asiatic black bear (as shown in the above photo) in the streets and on the TV. They are the mascots of the PyeongChang 2018 Winter Olympics (평창 동계올림픽대회) and PyeongChang 2018 Paralympic Winter Games (평창 동계패럴림픽대회). In fact, the South Korean government has put in a lot of efforts to promote these important events to be held in South Korea in 2018. Let’s talk about some interesting things about these events in this blog post. Continue reading
Money-related Museums in South Korea
As money is an indispensable part of people’s lives, it is a good medium through which we can better understand a culture. In my blog post dated 6 May 2017, I have talked about the stories behind the Korean banknotes which are related to people who have made significant contribution to the Korean culture. On the other hand, you may better understand the development of a culture by studying the history of development of money used by it. In South Korea, there are two museums to which you may go to better understand the development of Korean money. Continue reading
Other Lego-related stuff in South Korea
Apart from “The Art of the Brick” exhibition for Lego artworks (in my blog post dated 19 November 2017) and the Lego jelly blocks (in my blog post dated 4 June 2017), there are also other Lego-related stuff in South Korea which you can try out. Let’s talk about them in this blog post. Continue reading