**Last updated on 17 October 2020**

In the last blog post, I talked about the K-pop revolution brought by Seo Taiji & Boys who laid the foundation for the modern K-pop and the creation of the first-generation young idol groups in the 1990’s.  From then onwards, K-pop has been designed to target the teenagers.  In this post, I will talk about the 2000’s in which we saw the aggressive large-scale expansion of K-pop to other countries as part of the Korean Wave. Continue reading →