If you watch a K-drama, apart from the characters, what do you most often see?  I’m sure most of you will answer: brand names and corporate logos.  Some of the most often seen scenes are the characters chatting in the coffee shops with the names of the coffee shops clearly displayed on the walls or doors or cups; or the characters are using trendy mobile phones with the relevant brand names or logos or the mobile apps that are being used receiving close-up shots.  This is product placement (“PPL”), a form of indirect advertising used in K-dramas.  Let’s continue the K-drama series by talking about this well-known (or notorious?) feature of K-dramas.

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