Although the TV home shopping concept (i.e., telephone ordering in response to advertisements or marketing programmes on the TV) started in the U.S., South Korea has become one of the biggest home shopping markets in the world.  Home shopping was introduced into South Korea in 1995 and currently the major players are CJ O Shopping, GS Shop, Lotte Home Shopping, Hyundai Home Shopping and NS Home Shopping.  TV home shopping industry has benefited from the efficient logistics and parcel delivery service and the widespread access to cable TVs and smartphones in South Korea.  Furthermore, the Korean home shopping operators have developed a Korean-style TV home shopping model which is different from their western counterparts. Continue reading →